The White Label Loyalty Platform Behind Your Brand
Offer your clients a digital loyalty program under your own brand and logo — while Coupontools stays completely invisible in the background. One branded platform your agency, franchise or chain can launch, resell and grow under a single identity.
What is a white label loyalty platform?
A white label loyalty platform is loyalty-marketing software that you brand as your own and offer to your clients — the technology is built and maintained by Coupontools, but your customers only ever see your company.
Instead of building it yourself
Instead of spending months developing a loyalty program from scratch, hiring developers and integrating mobile wallets yourself, you take a platform that already works, apply your logo and colours, and launch branded digital loyalty cards in a matter of days.
What you keep control of
Because the platform is fully white label, you can change the look and feel of both the back-end dashboard and every customer-facing campaign to match your brand, so the person collecting stamps or points never sees any connection with the manufacturer.
That is the core difference between reselling a proven platform and building your own: you keep the client relationship and the branding, while the underlying loyalty engine, security and wallet integrations are handled for you.
Who it's for
For agencies, franchises and multi-location retailers, it means one white label loyalty program you can resell to many clients, roll out across dozens of locations, and grow under a single, consistent brand identity.
Who runs loyalty on their own label
Marketing agencies
You want a recurring-revenue product to sell — not another tool that credits someone else.
Resell a fully branded loyalty platform as your own and add it to your retainer or service line-up as a recurring-revenue product. You manage every client from one account, spin up new branded loyalty campaigns per customer, and keep the Coupontools name completely out of sight. See the marketing agencies page for how agencies package this.
Franchises & chains
Each location wants local rewards, but head office needs one consistent brand and clean reporting.
Run one branded loyalty program across every location using customer sub-accounts, each with accurate access rights, so local managers see only their own branch while head office keeps a consistent brand and a clear overview. New locations inherit the same branded stamp and loyalty cards without rebuilding anything.
Media & publishers
You already reach a large audience and want to reward it under your own name.
Launch branded stamp, loyalty and membership cards your audience saves straight to Apple Wallet or Google Wallet — no app to download, and no third-party branding anywhere in the experience. Reward readers, subscribers or event-goers under your own name and capture first-party data while you do it.
Everything runs under your brand
Your own logo & colours
Restyle the dashboard and every campaign to match your brand identity, end to end.
Your own domain
Serve the platform from your own domain so the experience stays entirely yours.
Branded emails
Send campaign and loyalty emails styled in your branding.
Multiple locations
Create, update and remove sub-accounts and limit access with accurate rights — ideal for franchises and chains.
Stamp, punch & loyalty cards
Offer digital stamp and punch cards, loyalty cards and membership cards, all under your label.
Analytics
Capture customer data and follow a clear overview of your campaign statistics, including per-location reporting.
Apple & Google Wallet
Customers store their loyalty card in the mobile wallet — no app to install.
Payments & API
Take payments via PayPal and Stripe, and connect anything through Zapier and the developer API.
Your logo on the dashboard, your logo on the loyalty card — the whole programme runs under your brand, in the customer's mobile wallet.
How it works
Set up your branding
Add your logo, brand colours and campaign styling so both the dashboard and every loyalty campaign look like your own product. Because the platform is fully white label, this branding carries through end to end — nothing points back to Coupontools.
Create your loyalty campaigns
Build digital stamp, punch, loyalty or membership cards in the drag-and-drop builder, set the reward logic, and distribute them by in-store QR code, email, SMS or social — all from one account, all under your brand.
Customers see only your brand
Your clients and their customers use a loyalty program that carries your name from sign-up to reward. Cards live in the customer's mobile wallet, data flows back to you, and Coupontools stays invisible in the background.
Ready to put your brand on it?
Build it yourself vs. white label via Coupontools
Developing a loyalty platform in-house is possible — but here is what it takes compared with launching on a white-label platform that is already built.
| What it takes | Build it yourself | White label via Coupontools |
|---|---|---|
| Time to launch | Weeks to months of development | Live in days |
| Upfront cost | High — design, development, testing, wallet integration | From €37/month, no build cost |
| Mobile wallet (Apple & Google) | Build and maintain both integrations yourself | Included out of the box |
| Multi-location management | Custom-built | Sub-accounts with access rights included |
| GDPR & CCPA compliance | Your responsibility to build and maintain | Compliant, with secure validation & social login |
| Ongoing maintenance | Your team owns every update and fix | Maintained for you, invisibly |
| Your branding | Full control, full effort | Full white-label control, no effort |
Compare what each subscription includes on the pricing page.
White label loyalty platform — FAQ
What is a white label loyalty platform?
A white label loyalty platform is loyalty software you resell under your own brand. Coupontools builds, hosts and maintains the platform, including the mobile-wallet integrations and security; you apply your logo, colours and styling so your clients and their customers see only your company. You can offer branded digital loyalty cards, stamp cards and membership cards without writing a line of code or running your own servers.
In practice this means you get to market far faster than building in-house, you keep the customer relationship, and the underlying technology — including updates and compliance — is handled for you behind the scenes. It is the standard way agencies and franchises launch loyalty at scale.
Can I use my own domain name?
The platform is fully white label, so the look and feel of the dashboard and every campaign match your brand — logo, colours and styling included. You can serve the platform from your own custom domain name; the exact branding options available depend on your plan, and we will confirm what is included before you launch. Either way, the customer-facing loyalty experience is designed so that nothing points back to the manufacturer, Coupontools.
Will my customers ever see the Coupontools name?
No. That is the whole point of a white-label setup: you make the platform look like yours and sell it as if it is yours, and the final customer will not see any connection with the manufacturer, Coupontools. Your branding runs from the sign-up screen through to the reward, and the loyalty card your customers store in their mobile wallet carries your identity, not ours. Your clients stay your clients, and the technology stays invisible in the background.
How many loyalty campaigns can I manage?
The number of active loyalty campaigns you can run depends on your subscription plan — higher tiers include more campaigns and customer interactions. Because the platform is built for agencies and multi-location businesses, you can manage many branded campaigns from a single account and assign them to different clients or locations. See the pricing page to compare what each plan includes.
Does it work for multiple locations or franchises?
Yes. You can create, update and remove customer sub-accounts and limit each one's access with accurate rights, which is exactly what franchises and multi-location retailers need. Head office keeps one consistent brand and a clear overview of campaign statistics, while individual locations work only within their own account.
Rolling out to a new location does not mean rebuilding — it inherits the same branded loyalty and stamp cards. This makes the platform well suited to chains managed under a single brand.
Can I customize the email templates?
Every campaign is styled in your branding, so the loyalty experience your customers see is consistently yours. You can style the campaign emails your customers receive in your own branding, and we will confirm the exact email options available on your plan. As a rule, customer-facing communications are designed to reinforce your brand, not ours.
What loyalty card types are included?
You can offer digital stamp cards, punch cards, loyalty cards and membership cards — all of them storable in Apple Wallet and Google Wallet, so your customers never have to install a separate app. Cards are built in the same drag-and-drop builder and distributed by QR, email, SMS or social.
See the digital loyalty card and digital stamp card pages for the card types in detail, and if you want to add a gamified layer you can combine loyalty with campaigns like scratch & win to drive repeat visits. Everything runs under your own brand.
How long does setup take?
Because the platform is already built, hosted and integrated with the mobile wallets, there is no development phase — you brand it and build your first loyalty campaign rather than waiting on engineering. That is typically the difference between launching in days and the weeks or months an in-house build would take. The exact onboarding time for your account depends on how much branding and how many campaigns you set up.
Is there an API available?
Yes. You can connect the platform to your favourite apps through Zapier and pass data back and forth automatically, so loyalty sign-ups and campaign data can flow into your CRM, email tool or spreadsheets. For deeper integrations there is a developer API documented at docs.coupontools.com, which lets you build custom connections to your own systems. This is what makes the platform practical to embed inside an agency stack or a franchise's existing tooling.
What happens if I want to cancel?
Subscription and cancellation terms depend on the plan you choose — see the pricing page for the current options. Your branded campaigns and customer data remain yours. We recommend confirming the exact cancellation terms, notice period and data-export options with us before you commit so there are no surprises.
Launch loyalty under your own brand
See how a white-label loyalty platform looks for your agency, franchise or brand — or head to the Success Center to get started.