White Label Coupons Under Your Own Brand
Create and distribute digital coupons fully under your own brand name. Run branded coupon campaigns for every client from one white label coupon platform — from gamified promotions to redemption, every touchpoint carries your name, never Coupontools.
What are white label coupons?
White label coupons are digital coupon campaigns you create and distribute fully under your own brand, on a platform built and maintained by Coupontools that stays invisible in the background.
What makes it different
The difference from a standard coupon is ownership of the experience: a normal coupon is just an offer, while a white label coupon carries your logo, your colours and your styling from the moment a customer opens it through to redemption — and, if you run campaigns for others, your clients see a product that is unmistakably theirs, not a tool that credits someone else.
Because the platform is fully white label, you can alter the look and feel of both the back-end dashboard and every customer-facing coupon, so the person claiming a discount never sees any connection with the manufacturer.
Instead of building it yourself
Instead of building a coupon engine, validation and mobile-wallet support yourself, you take a platform that already works, apply your branding, and launch gamified or plain discount coupons in days.
Who it's for
For a marketing agency running campaigns for many clients, or a media company offering a coupon directory to local retailers, it means one branded coupon platform you can resell to many customers and grow under a single, consistent brand identity.
Five coupon campaign types, all white label
Prize wheel
A spin-the-wheel game that turns a plain discount into an interactive campaign under your brand.
Discount coupon
The classic digital coupon — a straightforward branded offer, delivered and redeemed on mobile.
Slot machine
A gamified slot-machine coupon that drives repeat plays and store visits, styled entirely as your own.
Coupon directory
Collect all your branded coupons, vouchers and loyalty cards in one digital catalog your audience can browse.
How customers receive the coupons
Distribute branded coupons through the channels your clients already use — from in-store QR codes to Apple Wallet and Google Wallet — all from one platform.
The coupon builder and everything it produces carry your logo, your colours and your domain — Coupontools is nowhere in sight.
Everything branded, end to end
Your own domain
Serve branded coupon campaigns from your own domain so the experience stays entirely yours.
Branded landing pages
Publish coupons on your own landing pages, styled to your brand and built to capture customer data.
Your own email sender
Send campaign emails from your own branded sender address.
Real-time validation
Secure built-in validation keeps every coupon single-use and fraud-proof, verified the moment it is redeemed.
Analytics
Capture customer data and follow a clear overview of every campaign's statistics, including per-client reporting.
API & integrations
Connect campaigns to your CRM and email tools through Zapier and the developer API at docs.coupontools.com.
How it works
Upload your branding
Add your logo, brand colours and campaign styling so both the dashboard and every coupon look like your own product. Because the platform is fully white label, this branding carries through end to end — nothing points back to Coupontools.
Create your campaign
Build a plain discount coupon or a gamified format — scratch & win, prize wheel, slot machine — in the drag-and-drop builder, set the offer and validation rules, and publish it on your own branded landing page.
Distribute via your channels
Share branded coupons by QR code, SMS, email, WhatsApp and social media, or add them to your mobile wallet — reaching your clients' customers on the channels they already use.
Validate and analyze
Redeem coupons with secure single-use validation and watch results come in, capturing customer data and campaign statistics you can act on — all under your own brand.
Ready to run coupons under your brand?
Who runs coupons on their own label
Marketing agencies
- Resell a branded coupon platform as a recurring-revenue service line.
- Run campaigns for many clients from one account.
- Keep the client relationship and the branding.
Media companies
- Offer a branded coupon directory to local retailers.
- Monetize an existing audience with your own coupon product.
- Capture first-party data under your own name.
Franchises & chains
- Roll out one branded coupon program across every location.
- Give each location its own sub-account with accurate access rights.
- Keep one consistent brand and a clear overview at head office.
White label coupons — FAQ
What is a white label coupon platform?
A white label coupon platform is coupon-marketing software you brand and resell as your own. Coupontools builds, hosts and maintains the platform — including the mobile-wallet integrations, validation and security — while you apply your logo, colours and styling so your clients and their customers see only your company. You can create and distribute branded discount coupons and gamified formats like scratch & win and prize wheels without writing a line of code or running your own servers.
In practice it means you get to market far faster than building in-house, you keep the customer relationship, and the underlying technology is handled for you behind the scenes. It is the standard way agencies and media companies launch coupon campaigns at scale.
Can I run campaigns for multiple clients from one account?
Yes. The platform is built for agencies and multi-location businesses, so you can manage many branded coupon campaigns from a single account and assign them to different clients or locations using customer sub-accounts with accurate access rights. Each client works only within their own space, while you keep one consistent brand and a clear overview across everything. See the marketing agencies page for how agencies package this.
Will my clients' customers see the Coupontools branding?
No. That is the whole point of a white-label setup: you make the platform look like yours and sell it as if it is yours, and the final customer will not see any connection with the manufacturer, Coupontools. Your branding runs from the coupon a customer opens through to the validation screen at redemption, and any coupon saved to a mobile wallet carries your identity, not ours. Your clients stay your clients, and the technology stays invisible in the background.
What coupon types are supported?
You can create plain digital discount coupons as well as gamified formats — scratch & win, prize wheel, slot machine and match-to-win — all built in the same drag-and-drop builder and all fully brandable.
You can also bundle offers into a branded coupon directory your audience browses like a catalog. Every format is distributed and redeemed under your own brand, and can be combined with your landing pages and mobile wallet.
Can I set up a coupon directory under my own brand?
Yes. The coupon directory collects all your digital coupons, vouchers and loyalty cards in one digital catalog that is easy to add to or edit, and it carries your branding like everything else on the platform. This is exactly what media companies use to bundle many local retailers' offers into a single branded directory they publish to their audience. You create the campaigns, add them to the directory, arrange the settings and publish it to your own channels.
How does coupon validation work?
Every campaign uses secure built-in validation methods that keep coupons single-use and fraud-proof at the point of redemption, so a coupon cannot be reused or copied. Validation happens in real time when the coupon is scanned or claimed, and it works the same way whether the coupon was distributed by QR code, SMS, email, WhatsApp, social media or a landing page. The whole redemption experience stays under your brand.
Can I connect it to my CRM or email tool?
Yes. You can connect the platform to your favourite apps through Zapier and pass data back and forth automatically, so coupon sign-ups and campaign data flow into your CRM, email tool or spreadsheets. Landing pages can collect customer information and send it on to your CRM, and for deeper integrations there is a developer API documented at docs.coupontools.com. This is what makes the platform practical to embed inside an agency stack or a media company's existing tooling.
Is there a limit on the number of campaigns?
The number of active coupon campaigns and customer interactions you can run depends on your subscription plan — higher tiers include more. Because the platform is built for agencies and multi-location businesses, you can manage many branded campaigns from a single account and assign them to different clients. See the pricing page from €37/month to compare what each plan includes.
Launch coupons under your own brand
See how a white label coupon platform looks for your agency or media company — or head to the Success Center to get started.