Turn Every Matchday Into an Experience Fans Talk About
Digital scratch cards, spin wheels, loyalty programs and sponsor activations — all in one platform. No app download needed for fans.
- QR codes around the stadium — fans scan to play and win
- Sponsor brands integrated as prizes and rewards
- Fan data collected with every campaign
No app required — fans scan and play instantly. As used by the Washington Commanders and the Belfius Euro Hockey League.
Used by sports clubs & events worldwide · NFL · Hockey · Football
Built for every type of fan community
Football and soccer clubs
QR codes in the stadium, fan day activations and season ticket holder rewards.
Hockey and ice sports
In-arena gamification, sponsor coupon integration and post-match fan retention campaigns.
American football and NFL
Location-based matchday rewards, proximity marketing and stadium-wide campaigns.
Esports and gaming events
Digital scratch cards and spin wheels distributed via Discord, Twitch or the game client.
Music festivals and live events
QR code at the entrance — fans scan to win merchandise, upgrades or sponsor prizes.
Gyms and fitness clubs
Member loyalty programs and class attendance rewards.
How the Washington Commanders rewarded fans inside the stadium with location-based gamification
The Washington Commanders (then known as the Redskins) partnered with Coupontools to run a proximity marketing campaign inside the stadium.
How it worked
- Fans inside the stadium received a location-triggered push notification to play a gamified coupon on their smartphone.
- Scratch & Win game — intuitive design, no friction.
- The game ran inside the club's existing sports app — no separate download.
- Fans showed their winning coupon at the Giveaways Table to claim their prize.
Why it worked
- Location-based — only fans physically in the stadium could play.
- Secure one-time-use — no fraud, no sharing.
- Easy redemption — show the coupon, claim the prize.
- Instant play — fans tapped the notification and played right away.
How the Belfius Euro Hockey League used digital scratch cards to engage fans
The Belfius Euro Hockey League ran a digital Scratch & Win game by Coupontools to reward fans and capture data at the event.
How it worked
- The Scratch & Win game was integrated directly into the event website.
- Endorsed with print material at the local hockey clubs.
- Data capture prior to playing — fans entered their details before the game.
- Winning fans could claim a free entrance ticket to the European Finale.
Why it worked
- Scratch & Win coupons proved popular among fans of all ages.
- Fully customizable and branded to the league.
- Fan data collected digitally before play.
- A real prize fans wanted — European Finale tickets.
A campaign for every matchday moment
Before the match — build anticipation
Push a notification to fans near the stadium: “Scan the QR at gate 3 to spin and win today's prize.”
After a big win — celebrate together
Team scores? Trigger instant drink coupons or merchandise discounts to fans in the stadium.
Man of the match vote
Fans vote, then play a quick gamified coupon as a thank-you for participating.
Fan birthdays
No boring discount code. Fans scan to play a spin wheel and win something special.
App download incentive
“Download our club app and unlock your exclusive scratch card.” Drives installs with an instant reward.
Post-match retention
Fans leaving the stadium scan a QR code to receive a coupon for the next home game.
Season ticket holders
An exclusive monthly gamified reward makes the season pass feel premium.
Give your sponsors results they can measure
Sponsors don't just want a logo on a banner. They want engagement, data and proof of ROI. Coupontools gives you all three.
Feature of the month
One sponsor gets a branded gamified campaign promoted to your entire fan base that month — fully branded in the sponsor's colors and logo.
Prizes from sponsor brands
Sponsor products become prizes in your fan games — direct product exposure with a positive association.
In-app sponsor deals section
A dedicated section in your club app showing all current sponsor offers — fans browse, claim and redeem at sponsor locations.
Measurable results for sponsors
Every campaign gives sponsors real data: how many fans saw it, how many played, how many redeemed. No more “logo impressions” — real engagement metrics.
New revenue stream for your club
Charge sponsors per campaign, per redemption, or a monthly placement fee for the sponsor deals directory — the engagement you already deliver becomes a product you can sell.
Turn matchdays into game days
Keep the fun going after the final whistle
Offer post-match games or coupons to encourage fans to stay in or near the stadium.
Why clubs are our biggest fan
Coupontools is mobile-first and incredibly easy to use. Setup is fast and requires no technical skills. Everything is 100% digital — no printing or logistics needed.
Examples of what you can do
Launch game coupons on fan day. Reward loyal fans after sign-up or subscription. Run interactive stadium campaigns. Boost merchandise or food sales.
One platform, every fan game
From idea to live fan campaign — in minutes, with no developers
Build your campaign
Choose a game type, add your club branding and set the prizes. No technical skills needed.
Distribute at the right moment
QR codes around the stadium, a push notification via your club app, SMS or a social media post.
Fans play, you collect data
Every fan who plays fills in their details before the game starts — building your fan database.
Sponsors get proof
A real-time dashboard showing redemptions per sponsor, fan demographics and campaign performance.
Ready to make your next matchday unforgettable?
Start your free 7-day trial — no credit card required. Your first campaign can be live in minutes.
Why sports clubs choose Coupontools
No app download for fans
Fans scan a QR code and play instantly on their own smartphone browser. Zero friction, maximum participation.
Secure one-time-use
Each fan plays once. No sharing, no fraud. The same security used by Coca-Cola and McDonald's for high-stakes campaigns.
Live in minutes
No developers, no long onboarding. Set up and launch before your next match.
Real fan data
Every campaign captures fan name, email and phone number before the reward is released. Build your first-party fan database.
Fully branded
Your club colors, your logo, your identity. Coupontools runs invisibly in the background.
Multi-language
Home games with international fans? Run campaigns in EN, NL, FR, ES and PT simultaneously.
Fan engagement in action
NFL
Washington Commanders — NFL
Location-based stadium gamification — fans rewarded inside the stadium with a proximity-triggered Scratch & Win game.
Read case study
Hockey
Belfius Euro Hockey League
A digital Scratch & Win game integrated into the event — fan data captured and European Finale tickets won.
Read case studyFan engagement — frequently asked questions
Do fans need to download an app to play?
Which games can we run for fans?
Do we collect fan data?
Are the rewards secure against fraud?
How fast can we launch a campaign?
Which languages are supported?
How much does it cost?
Ready to make your next matchday unforgettable?
Start your free 7-day trial — no credit card required. Your first campaign can be live in minutes.