Start your own loyalty & coupon platform
Sell a complete loyalty, coupon and gamification platform to your clients as your own product — powered by Coupontools, invisible in the background. You brand it, your clients pay you. We build and maintain the technology so you can launch a recurring-revenue platform in a fraction of the time it takes to build one.
Why agencies resell Coupontools
Your own platform, fast
Skip years of development. Take a platform that already works — loyalty cards, coupons, gamification, mobile wallet and validation included — apply your logo and colours, and launch it as your own product. There is no build phase and no setup fee to get started; how quickly your own branded environment is ready is confirmed with you at onboarding.
Your clients pay you
You are the vendor your clients see and pay. Accept their payments through PayPal and Stripe. You own the commercial relationship and the invoicing.
Coupontools stays invisible
You make the platform look yours and sell it as if it is yours. From the dashboard your clients log in to, through every campaign their customers touch, nothing points back to the manufacturer — the final customer will not see any connection with Coupontools.
Who resells with Coupontools
The reseller program is built for businesses that already have clients and want a branded platform to sell them — not another tool that credits someone else.
Marketing agencies
Add a branded loyalty and coupon platform to your service line-up as a recurring-revenue product, and manage every client from one account. See the marketing agencies page for how agencies package this.
SaaS resellers
Bundle a proven marketing platform into your own software offering under a single brand, without building loyalty, gamification and wallet integrations from scratch.
Telecom operators
Offer your business customers a ready-made, branded engagement platform as a value-added service on top of your existing accounts.
Media companies
Reward and monetise the audience you already reach — launch branded loyalty and coupon campaigns for advertisers or subscribers under your own name.
Loyalty consultants
Deliver the strategy and the software together: resell the platform you already recommend, keep the client relationship, and bill for it under your own brand.
Everything included in the reseller program
One platform, fully rebranded, with every reseller feature in a single overview.
| Feature | What it means for you |
|---|---|
| Full white label | Logo, colours and domain — Coupontools stays invisible. Custom domain depends on your plan. |
| Sub-accounts | A separate environment for each client, with access limited by accurate rights. |
| Trial onboarding | Your clients start a trial under your brand, not ours. |
| Stripe payments | Your clients pay you through PayPal and Stripe. |
| Branded dashboard | Clients log in to your platform — the back-end carries your branding end to end. |
| API & webhooks | Connect the platform to your own systems through Zapier and the developer API. |
| All campaign types | Coupons, scratch cards, loyalty and stamp cards, spin wheels and more. |
| Analytics per client | Capture customer data and follow campaign statistics; per sub-account reporting. |
| Email templates | Send client communications with your own sender and layout. |
| Support forwarding | You stay the point of contact and manage support to your own clients. |
Client accounts
Sub-account management dashboard — create, brand and manage a separate environment per client
Access rights
Sub-account overview — one branded environment per client, managed from your reseller account
What sub-accounts are
A sub-account is a separate, self-contained environment for one of your clients. From your reseller account you create, update and remove customer accounts and limit each one's access with accurate rights, so every client works only inside their own space while you keep the overview across all of them. Each sub-account carries your branding, holds that client's campaigns and data, and can be handed to the client to log in and manage themselves or run entirely by your team. New clients get a fresh branded environment without rebuilding anything.
How your clients start — under your brand
Onboarding a new client runs entirely inside your branded platform. A typical flow looks like this.
They discover your platform
Your client arrives through your website, your sales team or your marketing — seeing your brand and your product, never Coupontools.
They start a trial under your brand
A new branded environment is created for them so they can try the platform under your name. Whether clients self-start a trial or your team provisions it is confirmed with you.
They build their first campaign
Inside their sub-account they build loyalty cards, coupons or gamified campaigns in the drag-and-drop builder — everything styled as your product.
They subscribe and pay you
When they convert, they pay you through your own PayPal and Stripe. You keep the client relationship and the recurring revenue.
How payments work
Your clients pay you, not Coupontools. Payments run through PayPal and Stripe. Connecting your own Stripe account so client payments land directly with you is confirmed with our team as part of your reseller setup.
Client subscribes
Your client checks out inside your branded platform.
They pay you via Stripe / PayPal
The payment is processed through your own payment integration — your brand on the receipt.
This is a partnership, not a checkout
Reselling Coupontools is a high-touch setup, not a self-service sign-up. Talk to our team through the Success Center and we will map the program to your business.
Build a platform yourself vs. the reseller program
You could build your own multi-tenant marketing platform. Here is what that takes compared with reselling one that is already built.
| What it takes | Build it yourself | Reseller program |
|---|---|---|
| Development cost | High — multi-tenant app, wallet and payment integrations, security | None — the platform is built; no setup fee to start |
| Time to market | Months to years of engineering | Launch on an existing platform, branded as yours |
| Maintenance | Your team owns every update, fix and integration | Maintained for you, invisibly |
| Multi-client management | Custom-built sub-account and rights system | Sub-accounts with access rights included |
| Compliance & wallets | Build and maintain GDPR/CCPA, Apple & Google Wallet yourself | Compliant and wallet-ready out of the box |
Compare what each subscription includes on the pricing page.
White label reseller program — FAQ
What is the Coupontools reseller program?
How does white label work for my clients?
Can my clients start their own trial under my brand?
How does billing work — do my clients pay Coupontools or me?
How many sub-accounts can I create?
Is there a minimum commitment to join the reseller program?
How long does setup take?
Do you provide onboarding support for resellers?
What happens to my clients if I stop the reseller program?
Sell your own platform, powered by Coupontools
Reselling is a partnership we set up with you directly. Book a demo or start a trial to see the platform, then talk to our team about the program.