Use Case: HBVL x Rock Herk
📞 Festival fans dial in for backstage bliss – how Coupontools made it happen at Rock Herk
At Rock Herk 2025, a bright yellow phone booth suddenly appeared among the buzzing crowd. Vintage vibes, a real rotary phone, and one simple message: “Step into the booth and take the call!” What followed was a one-of-a-kind activation, cleverly powered by Coupontools.
How did it work?
Festivalgoers stepped into the booth and called a virtual landline number. On the other end of the line, a live operator waited with a quiz question. Each call was registered: name and phone number were noted down. Got the answer right? Then you had a shot at a backstage experience with your favourite band, exclusive merch, or a pile of drink tokens.
What did we do?
Coupontools provided the platform that handled the entire prize flow digitally. At the end of the call, winners automatically received a unique coupon code via SMS – fully redeemable at the merch stand. No paper mess, no confusion. Each voucher was:
Unique and personal
Valid for a limited time (e.g., 1 hour)
Instantly scannable by staff
The result?
✔️ A standout nostalgic activation
✔️ Smooth and digital prize handling with mobile coupons
✔️ More engagement, more fun, more data
✔️ A smile on every winner's face – and on Rock Herk & HBVL too
Whether it’s a festival, shopping centre or football stadium: with Coupontools, every moment becomes a chance to surprise your fans. Even with an old-school telephone.
