Use Case: From tourists to locals: How The Reef Resorts built a loyal community

The challenge

The Reef Resorts wanted to build stronger connections with their local community. While the resorts are a popular destination for tourists, there was an untapped opportunity right at their doorstep: locals. But how do you get them to feel welcome and keep them coming back? That’s where a smart loyalty solution came in.

The solution

In collaboration with Coupontools, The Reef Resorts launched a sleek, digital membership system tailored specifically for the local market. No old-school punch cards or plastic passes – just clean, mobile-first digital membership cards, easily accessible via custom landing pages.

Three card types, one clear value:

• 3 months – ideal for first-timers to explore the spa & wellness options
  
  

• 6 months – great for regular relaxation seekers
  
  

• 12 months – the ultimate deal for wellness lovers

  
  

Each card unlocks exclusive benefits like discounts on treatments, booking priority, and invites to special events.

Why it works

The landing pages are designed to convert – mobile-friendly, easy to navigate, and targeted specifically at locals. In just a few clicks, customers can select their preferred card, pay, and receive their membership instantly in digital form. The entire system runs smoothly on Coupontools’ reliable platform, including QR-code validation and on-site redemption tools.

The result?

• A growing, loyal local customer base

• More repeat visits to the spa and wellness areas

• Stronger community engagement and brand loyalty

  
  

Now The Reef Resorts isn’t just a tourist hotspot – it’s a go-to for locals looking to relax and recharge.

Coupontools + The Reef Resorts = loyalty done right.