How to Create Digital Scratch Cards

Did you know that gamification marketing has become a powerful tool for brands looking to reach and engage their target audience? One of the most exciting and interactive ways to do this is through digital scratch cards. These modern, virtual versions of traditional scratch cards allow users to reveal hidden prizes, discounts, or special offers. Digital scratch cards are the perfect addition for businesses wanting to boost their campaigns with fun and interactivity.

In this blog, we'll explain what digital scratch cards are, why they're so effective, and how you can create them to enhance your marketing efforts.

A digital scratch card is a game that simulates the experience of scratching a physical card on your phone to reveal hidden surprises. Users can "scratch" the virtual layer using a mouse, finger, or stylus to uncover discounts or special offers.

Digital scratch cards are an excellent way to grab attention, encourage participation, and provide a memorable brand experience. Whether you're running a promotion, rewarding loyal customers, or simply offering a fun game, digital scratch cards can add excitement to any campaign.

• Increased Engagement: The interactive nature of scratch cards keeps users engaged longer.

• Brand Awareness: Scratch cards can help increase visibility for your brand.

• Encourages Repeat Interaction: They incentivize users to return for more chances to win.

• Data Collection: Capture valuable customer data for future marketing efforts.

Creating digital scratch cards is easier than you might think, especially with our platform called Coupontools. At Coupontools, we offer customizable templates that you can fully tailor to match your brand. Here’s a step-by-step guide to setting up your own engaging scratch-off campaign:

Do you want to increase sales, drive website traffic, collect customer data, or boost brand awareness? By setting clear goals, you can tailor the scratch card prizes to match your marketing needs.

As mentioned earlier, Coupontools provides customizable templates where you can fully design your scratch card.

• Background Images: Choose a background image that reflects your brand or the theme of the scratch card. You can select one of the default images on the platform or create and upload your own.

• Scratch Layer: Customize the appearance of the scratch layer itself, making it visually distinctive. You can either choose from standard images available on the platform or upload your own.

• Prizes and Messages: Ensure the prizes or messages beneath the scratch layer are well-designed and align seamlessly with your overall branding.

A key aspect of digital scratch cards is the element of surprise. You can fully customize what is revealed under the scratch layer. Decide what you want to give away and adjust the chances of winning. For example, you can set it so that 60% of participants receive a €5 discount, 30% get a free product, and 10% win 50% off.

The excitement of uncovering a reward keeps users engaged and makes the experience memorable, encouraging them to return for more chances.

In the example above, I provided different types of prizes. Flexible prize options add even more value. Smaller discounts can be common rewards, while larger prizes, such as free products or grand prizes, are rarer. This flexibility allows you to align the prize structure with your marketing goals.

One way to increase ongoing engagement is by offering repeat chances. For example, you could allow users to try again every Wednesday for a chance to win. This feature not only encourages repeat visits to your website, app, or store but also increases customer loyalty.

• Mobile-Friendly: Coupontools is designed with a mobile-first approach, ensuring that the design and functionality are optimized for touchscreens.

• Promote Your Campaign: You can easily promote your campaign via email, social media, your website, or SMS.

• Track and Analyze: Our platform includes analytics tools to monitor the performance of your scratch card campaign. You can track statistics such as participation, completion rates, and conversion rates. This data helps refine future campaigns.

• Keep It Simple: Don’t overcomplicate the design or gameplay. Users should quickly understand how the scratch card works and what they can win.

Digital scratch cards offer a fun and interactive way to engage your audience, enhance brand interaction, and boost sales. With customizable designs, flexible prize options, and the immersive nature of the scratch experience, you can create an unforgettable gamification campaign that resonates with your customers.

Start incorporating digital scratch cards into your marketing strategy today and watch your customer engagement and brand loyalty soar!